With a blend of melodic flows inspired by his passion for high-end fashion and the music-industry lifestyle, the San Francisco rapper 24kGoldn rose to platinum success even before turning 18. Born as Golden Landis Von Jones in 2000, 24kGoldn’s journey from posting songs online to securing a major-label deal was swift, introducing a fervent rap/singing hybrid style and a generous dose of pop accessibility through his chart-topping 2020 single ‘Mood’ and his gold-certified debut studio album ‘El Dorado’ in 2021. Raised in a vibrant neighborhood in San Francisco, the artist absorbed various cultural perspectives early on, shaping his versatile approach to music. Initially more inclined towards fashion and sneakers, his musical persona evolved when he started rapping at the age of 14, gaining momentum with online releases like ‘iPhone’ and ‘Trapper’s Anthem’ by 2016. Progressing to wider audiences with ‘Ballin’ Like Shareef’ in 2018, 24kGoldn, a University of Southern California student at the time, signed with Columbia affiliate Records LLC and began crafting viral hits such as the infectious ‘Valentino’ and ‘Games on Your Phone’ in 2018 and 2019 respectively.
His musical journey accelerated with the release of his first EP ‘Dropped Outta College’ in November 2019, which made its mark on the Billboard 200. The breakthrough moment came in July 2020 with the release of ‘Mood,’ a collaboration with Iann Dior that soared to the top of the Billboard Hot 100 and garnered international acclaim, leading to a noteworthy remix featuring Justin Bieber and J Balvin. March 2021 witnessed the debut of his studio album ‘El Dorado,’ enlisting notable artists like Future, DaBaby, and Swae Lee, achieving significant success by securing the 24th spot on the Billboard 200 and earning a gold certification. Demonstrating his consistency, 24kGoldn returned with the single ‘Prada’ alongside Lil Tecca later in the year, followed by 2022 releases ‘In My Head’ in collaboration with Travis Barker and ‘Overthinking’ featuring Mabel. The artist’s dynamic blend of sounds and styles continues to captivate audiences globally, cementing his position as a rising star in the music industry.