E.U., also known as Experience Unlimited, formed in the ’70s with a sound inspired by artists like Earth, Wind & Fire, Santana, and War. The band evolved into one of Washington, D.C.’s original and longest-lasting go-go acts. Led by bassist and vocalist Gregory ‘Sugar Bear’ Elliott, E.U. garnered a primarily local following through their performances and albums like Free Yourself (1977) and Future Funk (1982). In 1988, they achieved an unexpected breakthrough with the hit song ‘Da’Butt,’ which topped the R&B charts and reached the Top 40 on the pop charts. Collaborations with Salt ‘N’ Pepa on ‘Shake Your Thang’ further solidified their success.
Later, E.U. signed to Virgin Records and released several hit singles including ‘Buck Wild,’ a fusion of go-go and new jack swing, and the heartfelt ballad ‘Taste of Your Love,’ both making it to the Top Ten of the R&B chart. Despite returning to independence for their recordings, E.U. continued to captivate audiences with their energetic performances led by Sugar Bear. Their legacy in the music industry remains significant, with their contributions to go-go and R&B genres celebrated by fans and critics alike.