lovelytheband translate emotions, anxieties, and feelings into lush, layered, and lively indie pop anthems. When the band was founded by lead singer Mitchy Collins, guitarist Jordan Greenwald, and drummer Sam Price in 2017, the trio maintain a lasting connection to listeners by holding nothing back. “I really believe the importance of songwriting is saying something when someone else doesn’t know how to,” affirms Mitchy. “In the songs, I’m talking about life, trials, tribulations, depression, anxiety, and challenges I deal with as well as the ups and downs that come along with life. Personal struggles do not define me, but we should embrace every aspect of who we are.”
This message quickly resonated with audiences worldwide. A standout from the everything I could never say… EP, the band’s debut single “broken” became a massive success, claiming the title of the longest-running #1 track on Alternative Radio in 2018, holding the position for six consecutive weeks. Within a year, the song gathered an impressive 25 million total global streams. BuzzFeed hailed the track as “So. Damn. Good.” Billboard recognized the band as one of the “10 Rock & Alternative Artists to Watch in 2018” while on tour with Vance Joy and AWOLNATION. This success set the stage for the release of the band’s first full-length album, ‘finding it hard to smile’ [RED MUSIC]. With Christian Medice, the producer of “broken,” at the helm, the album’s 16 tracks captivate audiences with emotionally charged, engaging, and infectious choruses.