3LAU’S music career started small at college fraternity parties but he quickly rose to fame, performing at sold-out shows around the world and amassing over 1 billion music streams. Outside of the studio, 3LAU is a must-see live performer, and has appeared at major music festivals such as EDC Vegas / Korea / Orlando, Ultra, Electric Zoo, Lollapalooza, and Life Is Beautiful.
An early crypto adopter, Justin has been an open advocate for building the investable layer of music on blockchains since 2017. He has seen great success tokenizing his music; to date, he is the #1 musician in the world for NFT sales.
After those experiments and navigating complex copyright laws and industry inequities, Justin felt moved to start Royal. By broadening access to music ownership, Royal is tackling the music industry’s decades-old value chain problem – something Justin experienced first-hand – and offering artists a way to make money off of what they create while maintaining ownership and control. Royal officially launched in January of 2022 with releases from artists including NAS, Diplo, and the Chainsmokers.