BIA, born Bianca Landrau, has worked tirelessly to establish her unique brand of emotionally resonant music. Her journey to becoming a multi-platinum international star began in the Boston area and culminated in a record deal with Epic Records in 2020. Since her breakthrough in 2021, BIA has exemplified unparalleled character and artistic growth, solidifying her position as a versatile force in Hip Hop. Collaborating with industry icons like Nicki Minaj on the chart-topping hit “Whole Lotta Money” propelled her to new heights, marking her first Billboard Hot 100 Top 20 and multi-platinum success. Continuously dominating the U.S. Rhythmic and R&B/Hip Hop charts with hits alongside acclaimed artists like G Herbo, J. Cole, and Timbaland, BIA’s impact on the music scene is undeniable.
Not limited to music, BIA has expanded her influence beyond the studio. Her recent ventures include a feature on the soundtrack of the eagerly awaited film “Bad Boys: Ride or Die” with J.I.D., as well as a beauty collaboration with Urban Outfitters under the name “Beauty For Certain.” This collaboration, inspired by her 2021 project “For Certain,” offers a range of beauty products that reflect BIA’s distinctive style and aesthetic. Celebrating her success, BIA made a memorable appearance alongside Nicki Minaj during the Pink Friday 2 Tour in Boston earlier this year, a testament to her unwavering dedication and artistry. As she continues to evolve and inspire, BIA remains a shining example of manifesting one’s dreams and creating a legacy of success.