American indie luminary Clairo has spearheaded new pop conventions and upended them all the same. Her soft rock intimations, interwoven with tendrils of ‘70s soul and lush R&B, have spellbound listeners of all ages, and landed her on the stages of Coachella, the Newport Folk Festival and The Tonight Show Starring Jimmy Fallon. Born Claire Cottrill in Atlanta, GA, the artist began self-recording songs and music videos at the age of 13, which amassed a huge fanbase on YouTube. Released in 2017, her lo-fi pop confessional “Pretty Girl” went viral, earning her a joint record deal with Fader Label. Since then, her albums Immunity (2019) and Sling (2021) have traversed the Billboard charts and garnered critical acclaim from Rolling Stone, Pitchfork, the New York Times and more. For each of her full-length projects Clairo collaborated on production with legendary names like Vampire Weekend artist Rostam Batmanglij (Immunity), Jack Antonoff (Sling), and now partners with Leon Michels for her new era. Her soul-baring third studio album, Charm, comes out July 12.
Clairo’s talent extends beyond just her musical prowess; it’s her ability to resonate with a diverse audience that sets her apart. The authenticity in her lyrics and the emotion in her voice create a deep connection with listeners, making each song a journey of self-discovery and vulnerability. Her evolution as an artist is evident in the progression from her early DIY recordings to the sophisticated soundscapes of her recent releases. Collaborating with renowned producers and artists has allowed Clairo to push boundaries and experiment with different genres, resulting in a discography that is both eclectic and cohesive. With her upcoming album, Charm, Clairo continues to captivate audiences with her introspective storytelling and innovative musical arrangements. As she navigates the complexities of fame and artistry, Clairo remains true to herself, staying grounded in her roots while constantly evolving and challenging the status quo.