White noise. Information overload. The inescapable sense that your voice is being lost in the crowd. For rising Scottish stars Dead Pony, the realisation that keeping heads above water in a soul-suckingly oversaturated modern music industry was stopping them from chasing the sort of singular sounds that had led here in the first place was a moment to pump brakes and take stock. They’d done what they were told. They’d tried to fit in. And all they’d gotten in return was dull-eyed apathy and shitty broken promises. So why keep flogging the dead horse of other people’s expectations? Why not bet on themselves with a debut album that’s all about standing out?!