As the front man, singer, and chief songwriter for the multi-platinum-selling band LANCO, Brandon Lancaster is focused on something different: reality. Lancaster—along with keyboardist Jared Hampton, bassist Chandler Baldwin, guitarist Tim Aven, and drummer Tripp Howell—are no strangers to paying lyrical homage to lived experiences and the daily struggle. Lancaster wrote about an authentic relationship—from its birth to its breakup and rekindling—in 2017’s Greatest Love Story a song that gave LANCO a multi-week Number One country radio hit and resonated with fans across all genres. When they released their debut album Hallelujah Nights the following year, they found themselves atop the Billboard Country Albums Chart, making them the first country band in a decade to have their first album debut at No. 1. The platinum single Born to Love You came next and Lancaster & Company—the longform of the group’s name—were on an undeniable roll.