Rag’n’Bone Man’s “What Do You Believe In?” is the third album from the 3x BRIT Award, Ivor Novello Award recipient and global-touring artist, marking his first step into a bright and colorful era. This album serves as both an homage to his deep-rooted passion for hip-hop and a heartfelt tribute to the family he has created; it exudes soulfulness, upliftment, and sheer joy.
Rory Graham, known by his Rag’n’Bone Man alias, took the music industry by storm with his compelling and bluesy vocals on the record-breaking 4x platinum debut album ‘Human’. Released in 2017, this album not only dominated global charts but also claimed the title of the fastest-selling male debut album of the decade. His second chart-topping album ‘Life By Misadventure’ spent an impressive 7 weeks in the top 10 and emerged as the fastest-selling solo artist album of 2021, solidifying his musical prowess. To date, Rag’n’Bone Man has garnered an astonishing 8 billion streams worldwide.
Continuing to maintain strong connections and engage in collaborations within the UK hip-hop scene and with former label High Focus Records, Rory Graham has expanded his musical horizons. After joining Columbia (Sony) in 2014, he has collaborated with esteemed artists such as Gorillaz, Bastille, Skunk Anansie, Logic, P!nk, Nothing But Thieves, and Calvin Harris twice, most recently on ‘Lovers In A Past Life’ in 2024. The album ‘What Do You Believe In?’ is now available, showcasing Rag’n’Bone Man’s evolution and musical brilliance.