By the time the Rolling Stones began calling themselves the World’s Greatest Rock & Roll Band in the late ’60s, they had already staked out an impressive claim on the title. As the self-consciously dangerous alternative to the bouncy Merseybeat of the Beatles in the British Invasion, the Stones had pioneered the gritty, hard-driving blues-based rock & roll that came to define hard rock. With his preening machismo and latent maliciousness, Mick Jagger became the prototypical rock frontman, tempering his macho showmanship with a detached, campy irony while Keith Richards and Brian Jones wrote the blueprint for sinewy, interlocking rhythm guitars. Backed by the strong yet subtly swinging rhythm section of bassist Bill Wyman and drummer Charlie Watts, the Stones became the breakout band of the British blues scene, eclipsing such contemporaries as the Animals and Them. Over the course of their career, the Stones never really abandoned blues, but as soon as they gained popularity in the U.K., they began experimenting musically, incorporating the British pop of contemporaries like the Beatles, the Kinks, and the Who into their sound. After a brief dalliance with psychedelia, the Stones re-emerged in the late ’60s as a jaded, blues-soaked hard rock quintet. They had always flirted with the seedy side of rock & roll, but as the hippie dream began to break apart, they exposed and reveled in the new rock culture. It wasn’t without difficulty, of course. Shortly after he was fired from the group, Jones was found dead in a swimming pool, while at a 1969 free concert at Altamont, a concertgoer was brutally killed during a Stones show. But the Stones never stopped going. For the next 50-plus years, they continued to record and perform, and while their records weren’t always blockbusters, they were never less than the most visible band of their era; certainly, none of their British peers continued to be as popular or productive as the Stones. No band since has proven to have such a broad fan base or such far-reaching popularity, and it is impossible to hear any of the groups that followed them without detecting some sort of influence, whether it was musical or aesthetic.
Throughout their career, Mick Jagger (vocals) and Keith Richards (guitar, vocals) remained at the core of the Rolling Stones. The pair initially met as children at Dartford Maypole County Primary School. They drifted apart over the next ten years, eventually making each other’s acquaintance again in 1960, when they met through a mutual friend, Dick Taylor, who was attending Sidcup Art School with Richards. At the time, Jagger was studying at the London School of Economics and playing with Taylor in the blues band Little Boy Blue & the Blue Boys. Shortly afterward, Richards joined the band. Within a year, they had met Brian Jones (guitar, vocals), a Cheltenham native who had dropped out of school to play saxophone and clarinet. By the time he became a fixture on the British blues scene, Jones already had a wild life. He ran away to Scandinavia when he was 16 and had already fathered two children. He returned to Cheltenham after a few months, where he began playing with the Ramrods. Shortly afterward, he moved to London, where he played in Alexis Korner’s group, Blues Inc. Jones quickly decided he wanted to form his own group and advertised for members; among those he recruited was blues pianist Ian Stewart. As he played with his group, Jones also moonlighted under the name Elmo Jones at the Ealing Blues Club. At the pub, he became reacquainted with Blues, Inc., which now featured drummer Charlie Watts, and, on occasion, cameos by Jagger and Richards. Jones became friends with Jagger and Richards, and they soon began playing together with Taylor and Stewart; during this time, Jagger was elevated to the status of Blues, Inc.’s lead singer. With the assistance of drummer Tony Chapman, the fledgling band recorded a demo tape. After it was rejected by EMI, Taylor left the band to attend the Royal College of Art; he would later form the Pretty Things. Before Taylor’s departure, the group named itself the Rolling Stones, borrowing the moniker from a Muddy Waters song. The Rolling Stones gave their first performance at the Marquee Club in London on July 12, 1962. At the time, the group consisted of Jagger, Richards, Jones, pianist Ian Stewart, drummer Mick Avory, and Dick Taylor, who had briefly returned to the fold. Weeks after the concert, Taylor left again and was replaced by Bill Wyman, formerly of the Cliftons. Avory also left the group — he would later join the Kinks — and the Stones hired Tony Chapman, who proved to be unsatisfactory. After a few months of persuasion, the band recruited Charlie Watts, who had quit Blues, Inc. to work at an advertising agency once that group’s schedule became too hectic. By 1963, the band’s lineup was set, and the Stones began an eight-month residency at the Crawdaddy Club, which proved to substantially increase their fan base. It also attracted the attention of Andrew Loog Oldham, who became the Stones’ manager, signing them from underneath the Crawdaddy Club’s Giorgio Gomelsky. Although Oldham didn’t know much about music, he was gifted at promotion, and he latched upon the idea of fashioning the Stones as the bad-boy opposition to the clean-cut Beatles. At his insistence, the heavyset yet meek Stewart was forced out of the group, since his appearance contrasted with the rest of the bandmembers’. Stewart didn’t disappear from the Stones, though; he became one of their key roadies and played on their albums and tours until his death in 1985.