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Chevelle Releases Music Video For New Single

Chevelle - Pete Loeffler Summerfest Music Festival in Milwaukee, Wisconsin, USA - 30 Jun 2022
Photo by Daniel DeSlover/Shutterstock (13014999ba)

Chicago-based alternative metal band Chevelle has made a noteworthy return with their latest music video for “Rabbit Hole (Cowards, Pt. 1),” marking their first new release in four years. The single, released in March, has been hailed for its intense, riff-laden composition and captivating vocals, mixing both snarling and melodic styles. The band, consisting of brothers Pete and Sam Loeffler, has been praised for their ability to create tension in their music, with “Rabbit Hole (Cowards, Pt. 1)” culminating in a dramatic dissonant breakdown. The release of the accompanying music video continues this theme of tension, utilizing stark black-and-white visuals to capture viewers' attention and distinguish itself from previous Chevelle releases.

The music video offers a unique visual narrative fitted to the tone of the song. Set against a nautical theme, the video experiments with a predator-prey storyline featuring brothers Pete and Sam Loeffler in symbolic roles. The band has characterized the day's sea as metaphorically “angry,” often not leading to a proverbial “happy ending.” This thematic choice elevates the lyrical content, which delves into conspiracy theories and reflects on the nuanced tensions between success and failure, an insightful metanarrative that engages viewers on multiple levels.

Chevelle's return includes widespread excitement around their upcoming tenth studio album, anticipated later this year. This marks their first release under Alchemy Recordings, following a significant tenure with Epic Records, and suggests a reinvigorated creative direction for the band. Notably, this album will be self-produced by the Loefflers, a decision made after encouragement from famed producer Joe Barresi, with whom they had collaborated for over a decade. This move towards self-production is viewed as a challenge but signifies a commitment to potential growth and exploration in their creative process.

The enigmatic “Rabbit Hole (Cowards, Pt. 1)” serves as Part One of a dual installment, with fans eagerly awaiting “Cowards, Pt. 2.” The first single’s distinctive sound indicates a new chapter in Chevelle's musical journey, characterized by consistent elements of hard rock punctuated by moments of introspection and lyrical depth. The upcoming release is expected to encapsulate a wide range of musical styles, with a focus on hard rock while also including a few lighter tracks.

Chevelle’s commitment to their craft transcends into their upcoming tour, co-headlined with Asking Alexandria and supported by Dead Poet Society. Set to commence in August, the 38-city tour covers major locations across North America, wrapping up in October. This tour presents a prime opportunity for fans to experience both new music and the band's historic hits live, maintaining Chevelle’s presence as a steadfast and dynamic force in the rock music scene. Their enduring influence is underscored by their history of top-charting albums and singles that have continuously resonated with audiences worldwide.

As fans prepare for Chevelle's tour and the release of new music, the anticipation surrounding “Rabbit Hole (Cowards, Pt. 1)” and its successor is more than just an echo of nostalgia—it is a testament to the duo's lasting impact over decades. This latest venture encapsulates both a return to form and a bold stride into self-discovery, solidifying Chevelle’s status as a pivotal force in alternative metal and rock music.

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