Beatles’ 3 Savile Row to Open as Official Fan Museum in 2027

Apple Corps will open all seven floors of the iconic London townhouse, including the rooftop where the Fab Four played their final public concert in 1969.

Apple Corps has announced that 3 Savile Row in London, the building where the Beatles based their operations from 1968 and performed their famous rooftop concert in January 1969, will open to the public in 2027 as The Beatles At 3 Savile Row, the band's first-ever official museum. The multi-floor experience will draw on the Apple Corps archives and has received the blessing of surviving members Paul McCartney and Ringo Starr, both of whom recently visited the building.

A Historic Address Returns to Beatles Hands

Apple Corps purchased the Savile Row townhouse in the spring of 1968, and the band moved their main operations there that summer. The address quickly became the nerve center of the Beatles' business and creative world during the final chapter of their career together. After the group disbanded, Apple Corps sold the building in 1976. It later became a branch of the clothing retailer Abercrombie & Fitch before Apple Corps reacquired the space.

Apple Corps is currently headquartered at 27 Ovington Square, making the new museum a symbolic return to the company's most storied address. CEO Tom Greene framed it in exactly those terms: “We're thrilled to bring Apple Corps back to its spiritual home and give the Beatles fans something truly special.”

What Visitors Can Expect at The Beatles At 3 Savile Row

The experience will span all seven floors of the building and include never-before-seen material from the Apple Corps archives, rotating exhibitions, a fan store, and a replica of the original studio where the Beatles recorded Let It Be. Crucially, visitors will also gain access to the rooftop where the band played their last-ever public performance on January 30, 1969.

Greene noted the daily presence of fans outside the building as a driving motivation: “Every single day, fans are taking pictures of the outside of 3 Savile Row, but next year they can go in and explore all seven floors of the iconic building, including the rooftop where even the railings remain the same from that famous day in 1969.”

A press release also referenced details of a second experience currently in development, though no further specifics were provided. Fans can sign up for email updates via the 3 Savile Row site. Ticketing details have not yet been announced.

McCartney and Starr Weigh In After Recent Visit

Both surviving Beatles have already walked the floors of the building ahead of the public opening. McCartney reflected warmly on the experience: “It was such a trip to get back to 3 Savile Row recently and have a look around. There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I'm excited for people to see it when it's ready.”

Starr was characteristically brief and direct: “Wow, it's like coming home.”

Their involvement matters beyond sentiment. Previous museums established in the Beatles' honor, including the long-running attractions in Liverpool, were not formally sanctioned by the band or Apple Corps. The Beatles At 3 Savile Row is the first to carry that official imprimatur, which means access to the full depth of the Apple Corps archive rather than licensed reproductions and fan-assembled memorabilia.

The Rooftop Concert: Why the Location Carries Such Weight

The January 30, 1969 rooftop concert was the last time the Beatles performed together in public. Captured in the original Let It Be film and revisited in Peter Jackson's 2021 documentary Get Back, the performance has taken on near-mythological status in rock history. The fact that the railings on that rooftop are described as unchanged from that day adds a layer of physical continuity that no replica or exhibit elsewhere could replicate.

For Beatles fans who have made pilgrimages to Savile Row for decades, standing on that roof will represent something qualitatively different from any other Beatles attraction in the world.

What we know

• The Beatles At 3 Savile Row is set to open to the public in 2027.
• The museum will span seven floors and include never-before-seen material from the Apple Corps archives, rotating exhibitions, a fan store, a replica of the original recording studio, and access to the rooftop.
• Apple Corps purchased 3 Savile Row in the spring of 1968; the Beatles sold it in 1976 and Apple Corps has since reacquired it.
• The rooftop concert took place on January 30, 1969, and was the last time the Beatles performed together publicly.
• Paul McCartney and Ringo Starr recently visited the building and both commented positively on the plans.
• Apple Corps CEO Tom Greene confirmed the museum in a press release and noted that the rooftop railings remain unchanged from 1969.
• This is described as the Beatles' first official museum, with Apple Corps' formal backing.
• A second experience is currently in development, though no details have been released.

The take

The significance of this announcement goes well beyond a new tourist attraction. Beatles-related heritage sites have existed for decades, most visibly in Liverpool, where the Cavern Club, Mendips, and 20 Forthlin Road draw hundreds of thousands of visitors annually. But none of those sites carried the direct institutional weight of Apple Corps. The difference between an officially sanctioned archive experience and a licensed tribute attraction is enormous, both in terms of the material on display and the authenticity of the narrative being told.

Savile Row also occupies a specific and irreplaceable place in the Beatles' story. It was not a venue or a childhood home; it was the place where the band tried, and ultimately failed, to hold themselves together as a creative unit. The Let It Be sessions happened in and around this building. The rooftop concert was an act of spontaneous public defiance in the middle of that dissolution. Opening that space to fans nearly 60 years later, with the blessing of McCartney and Starr and the resources of the Apple Corps archive behind it, positions this as the definitive Beatles experience for a new generation.

The timing also fits a broader pattern in classic rock heritage. As the generation that lived through the Beatles' original run ages, and as streaming flattens the discovery of catalog music, physical immersive experiences have become a primary way legacy acts maintain cultural relevance and fan engagement. The model pioneered by ABBA Voyage and expanded by various artist-estate museums suggests strong appetite for exactly this kind of offering.

Why it matters

For classic rock fans, The Beatles At 3 Savile Row represents the closest thing to a primary source that any Beatles attraction has ever offered. Apple Corps control over the archive means the story told inside those seven floors will be authoritative in a way no previous museum could claim. It also signals that the Beatles' estate is actively investing in the band's long-term cultural presence rather than simply licensing the name, a meaningful shift for one of the most valuable catalogs in music history.

What's next

Ticketing details and pricing for The Beatles At 3 Savile Row have not yet been announced. Apple Corps has indicated that a second experience is currently in development, though no specifics have been released. Fans can register for updates at the official 3 Savile Row website ahead of the 2027 opening.

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