Everything Music. Everything News. Everything live.

Aldi Renamed Manchester Store “Aldeh” in Honor of Oasis Tour Kickoff

British singer / songwriter, Liam Gallagher, performs a sold out show at the Sheffield Arena on the first night of his 'Definitely Maybe' 2024 UK tour. ..William John Paul Gallagher is an English singer and songwriter who achieved fame as the lead vocalist of the rock band Oasis from 1991 to 2009. He later fronted the rock band Beady Eye from 2009 to 2014, before starting a successful solo career in 2017. Liam Gallagher performs a sold out show at the Sheffield Arena 2024 - 01 Jun 2024
Photo by Myles Wright/ZUMA Press Wire/Shutterstock (14519660i)

The excitement surrounding Oasis's reunion tour has spread beyond the music world, resonating through various aspects of pop culture, as evidenced by Aldi's creative store rebranding. Ahead of Oasis's highly anticipated comeback gigs, supermarket giant Aldi has temporarily renamed its Prestwich branch to “Aldeh” to honor the iconic band and celebrate the rich musical heritage of Manchester. This playful homage is a clear nod to the Mancunian dialect, transforming the brand into a local treasure and enriching the festivities leading up to the band's monumental tour. The newly christened store rests just a stone's throw away from Heaton Park, the venue where Oasis is set to regale fans with a series of sold-out performances.

The choice to spruce up the store's identity arrives in tandem with Oasis's long-awaited tour. The tour is set to begin at Cardiff's Principality Stadium on July 4, 2025, before the band triumphantly returns to their hometown of Manchester. Fans have already started gathering outside the newly named “Aldeh” store, capturing selfies and sharing their excitement via social media. Julie Ashfield, Chief Commercial Officer at Aldi UK, states, “Manchester is a vibrant city with a rich musical history, and with the Oasis reunion, we wanted to mark the occasion. By temporarily renaming our Bury New Road store to ‘Aldeh,' we're celebrating both the local dialect and the legendary band that has brought so much joy to fans worldwide.”

Paired with the rebranding, the store will launch a collection of 90s-themed “Aldimania” bucket hats on July 3, striking a nostalgic chord with fans eager to celebrate in style. The headgear stands out not only as a modern fashion statement but as a tangible connection to the euphoric energy permeating the pre-concert atmosphere.

The store’s rebranding is part of a larger cultural phenomenon that Aldi has keenly embraced, entwining its identity with the local zeitgeist. This isn't the first time a supermarket giant has paid musical tribute. Shoppers may recall last year’s nod to Manchester’s thriving music scene when competing chain Lidl unveiled a mock blue plaque at its Newton Heath store in jest at Liam Gallagher’s remarks on performing there.

Beyond its whimsical exterior, Aldi's “Aldeh” initiative reflects broader community engagement. The store serves as a vibrant hub for fans and shoppers alike, bridging music and commerce under one roof, and enriching the local scene. With Oasis's tour slated to continue through regions like London and Dublin, ultimately reaching international audiences across the Americas and Asia, the band's influence spans continents.

As anticipation builds, the playful change signals more than just a clever marketing strategy. It captures a moment in cultural history, where brand and band solidify an enduring legacy, amplifying the jubilation surrounding Oasis’s return. Fans worldwide eagerly anticipate reunions not just with rock royalty, but also with fellow enthusiasts in celebration of shared memories and music.

While retailers often seek ways to resonate with passerby communities, Aldi's gesture has made an indelible impact on fans and residents alike. The “Aldeh” store embodies the celebrations yet to come, uniting fans under a shared roof before dispersing to venues where Oasis will undoubtedly echo their greatest hits.

The strategic timing of this rebranding ensures that the spirit of Manchester’s rich music scene remains palpably alive, reinforcing its cultural significance. While Oasis reignites its musical ties with fans, the “Aldeh” gesture encapsulates the reunion’s essence, offering a taste of Manchester’s essence that extends beyond Heaton Park's borders.

Key Takeaways

Related Stories

Dave Grohl makes special guest appearance with conductor Gustavo Dudamel and the Los Angeles Philharmonic performance at the 2025 Coachella Valley Music and Arts Festival on Saturday, April 19, 2025 in Indio, CA. Coachella 2025 Weekend Two, Indio, California, USA - 19 Apr 2025

Foo Fighters Cover “I Don’t Wanna Hear It” by Minor Threat

The Foo Fighters have recently released a cover of “I Don’t Wanna Hear It,” a quintessential track by the seminal…

Biff Byford of Saxon performs during The "Hell, Fire & Chaos" Tour at The Parker, Fort Lauderdale, Florida, USA - 23 Apr 2024 Saxon in concert during The Hell, Fire and Chaos Tour at The Parker, Fort Lauderdale, Florida, USA - 23 Apr 2024

Biff Byford of Saxon Scheduled for Emergency Surgery, Cancels 10 Shows

British heavy metal band Saxon has recently announced the unfortunate cancellation of ten of their summer shows and festival appearances…

Black Sabbath Performing in 1978 Usa Unknown Black Sabbath Performing in 1978. - 01 Jan 1978

Early Collection of Black Sabbath Demos Releasing Next Month

The release of “Earth: The Legendary Lost Tapes” is set to present fans with a glimpse of Black Sabbath’s early…

LEFT PHOTO: Glastonbury Festival, Day 5, UK - 29 Jun 2025 Olivia Rodrigo performs on Pyramid Stage RIGHT PHOTO: Riot Fest Music Festival in Chicago, Illinois, USA - 17 Sep 2023 The Cure - Robert Smith

Olivia Rodrigo Brings Out The Cure’s Robert Smith On Stage

Olivia Rodrigo’s performance at the 2025 Glastonbury Festival was nothing less than a spectacular sensibility of sound and emotions, marked…

DEERHOOF live in Rome, Monk Club, on 15 february 2024 'DEERHOOF' Performs Live In Rome, Frascati, Italy - 15 Feb 2024

Deerhoof is Removing Their Music Catalog From Spotify

In a bold and conscientious move, indie-rock band Deerhoof has announced their decision to remove their entire catalog from Spotify.…

Three Days Grace - Adam Gontier, Matt Walst performing on The Sickness 25th Anniversary Tour with Disturbed at Little Caesars Arena, Detroit, MI Disturbed 'The Sickness 25th Anniversary Tour', Detroit, Michigan, USA - 10 Mar 2025

Three Days Grace Surpasses One Billion Streams For ‘I Hate Everything About You’

Three Days Grace, a renowned name in the rock music scene, has achieved a monumental milestone with their classic hit…

Marilyn Manson 'The Walking Dead' TV show Season 10 premiere, Arrivals, TCL Chinese 6 Theatre, Los Angeles, USA - 23 Sep 2019

Online Protests Cause Marilyn Manson to Cancel Tour Kickoff Show

Marilyn Manson’s UK tour opener in Brighton, scheduled for October 29, 2025, has been canceled due to concerted protests from…

Paul Simon in concert in London Various Ten years after splitting from his singing partner Art Garfunkel, American singing star Paul Simon is still an international bestseller. A multi-millionaire who has sold 40 million records in the past 20 years, he has been in London recently to give a series of solo concerts, backed by a band and chorus, For the past four years he has been involved in a film, ''One Trick Pony'' which he wrote and starred in and has now been released in the States. Paul now lives with actress Carrie Fisher, of ''Star Wars'' fame, whilst his eight year old son Marper lives nearby in New York with Pauls ex-wife Peggy.

Paul Simon Cancels Concerts Due to Back Pain & Has Surgery

Legendary musician Paul Simon has canceled two highly anticipated concerts at Philadelphia’s Academy of Music scheduled for June 28 and…

Beyoncé Knowles-Carter on stage at NRG Stadium in her home city, Houston Texas ON JUNE 28, 2025. This was the first of two shows here on her COWBOY CARTER TOUR. Beyoncé "Cowboy Carter Tour" in concert, Houston, Texas, USA - 28 Jun 2025

Video of Beyoncé’s Flying Car ‘Mishap’ in Houston

Beyoncé’s highly anticipated “Cowboy Carter” tour faced a dramatic moment during her performance at the NRG Stadium in Houston, Texas.…