AC/DC Power Up Tour Adding Pop-Up Shops at Every North American Stop

The band's final North American Power Up leg will feature city-specific stores opening the day before each show, with exclusive merch and fan giveaways.

AC/DC announced Tuesday that every stop on the upcoming North American leg of its Power Up tour will be accompanied by a dedicated pop-up shop, opening one day before each show. The stores will carry exclusive apparel, accessories, posters, and limited-edition items, with some locations adding School of Rock performances and local radio broadcasts. The band has confirmed this run will be the final North American leg of the Power Up tour.

What Fans Can Expect at the Pop-Up Shops

Each pop-up will reflect its host city and offer AC/DC-themed food and drink menus alongside the exclusive merchandise. The band is granting advance access to 100 fans per city, with full details available on a dedicated website. Giveaways include concert tickets, prize packs, VIP bags, and event shirts.

Among the more notable draws: fans can take photos next to a replica of one of Angus Young's guitars and enter for a chance to win the instrument, which Young will sign after the tour wraps. Attendees can also enter to win an AC/DC pinball machine.

The Final North American Power Up Leg

AC/DC is touring in support of Power Up, the 2020 album the band released after a period of significant internal upheaval. The group has described this upcoming run as the last North American leg of the Power Up tour cycle. The full schedule of pop-up shop dates runs from mid-July through late September across the United States and Canada.

• July 10–11 — Charlotte Beer Garden, Charlotte, NC
• July 14–15 — Newport Music Hall, Columbus, OH
• July 18–19 — The Annex, Madison, WI
• July 23–24 — Hard Rock Cafe, San Antonio, TX
• July 27–28 — BrewDog, Denver, CO
• July 31–Aug. 1 — Hard Rock Cafe, Las Vegas, NV
• Aug. 4–5 — Hard Rock Cafe, San Francisco, CA
• Aug. 8–9 — Starlite, Edmonton, AB
• Aug. 12–13 — Commodore Ballroom, Vancouver, BC
• Aug. 26–27 — Hard Rock Cafe, Atlanta, GA
• Aug. 30–31 — Heinke and Pilot, Houston, TX
• Sept. 3–4 — The Bend Lounge, Notre Dame, IN
• Sept. 7–8 — Ballpark Village, St. Louis, MO
• Sept. 11–12 — Foufounes Electriques, Montreal, QC
• Sept. 15–16 — The Steam Whistle, Toronto, ON
• Sept. 19–20 — The Pyramid, Winnipeg, MB
• Sept. 24–25 — Hard Rock Cafe, New York, NY
• Sept. 28–29 — Hard Rock Cafe, Philadelphia, PA

What we know

• AC/DC announced that each stop of the North American Power Up tour will feature a dedicated pop-up shop opening one day before the show.
• The shops will offer exclusive merch including apparel, accessories, posters, limited-edition items, and pieces created specifically for the pop-up.
• Some locations will feature performances by the local School of Rock house band and local radio broadcasts.
• The band is offering advance access to 100 fans per city, with full details on a dedicated website.
• Fans can enter to win a guitar replica that Angus Young will sign after the tour concludes, as well as an AC/DC pinball machine.
• AC/DC has stated this upcoming run will be the last North American leg of the Power Up tour.
• The tour supports the band's 2020 album, Power Up.

The take

AC/DC is now in its 53rd year as a band, and the scale of this pop-up operation reflects how thoroughly the live music industry has rethought the concert experience around ancillary revenue and fan engagement. City-specific merchandise, themed food and drink, and interactive giveaways have become standard tools for legacy rock acts looking to deepen the event around the show itself, not just sell tickets. For a band like AC/DC, whose catalog and iconography carry genuine global weight, the pop-up format also functions as a kind of brand activation that reaches fans who may not have floor seats but still want proximity to the spectacle. The School of Rock tie-in is a particularly savvy touch; it connects the band to the next generation of players in a way that feels organic rather than promotional. The Power Up album itself was a deliberate statement of continuity after years of lineup disruption, and framing this as the final North American leg of that cycle gives the whole run a sense of finality that will likely drive demand. Historically, farewell-adjacent framing for legacy acts tends to sharpen fan urgency, whether or not the road actually ends.

Why it matters

For classic rock fans, this pop-up model signals that the concert itself is increasingly just one piece of a larger event ecosystem. AC/DC is one of the few legacy hard rock acts that can still fill arenas on the strength of catalog alone, and the band is using that leverage to build an immersive experience around each date. The city-specific approach also acknowledges that local identity matters to fans, which is a meaningful shift from the one-size-fits-all merch table that defined touring for decades.

What's next

The pop-up shop schedule runs from July 10 in Charlotte through September 29 in Philadelphia, covering 18 cities across the United States and Canada. Fans seeking advance access can find details on the dedicated pop-up website. Angus Young will sign the guitar prize after the tour concludes.

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